Crowdtesting Accelerates Digital Innovation

Smiling corporate workers discussing digital innovation

BOOSTING DIGITAL INNOVATION WITH THE USE OF CROWDTESTING

For a moment we would like you to think back to the sixties where talk of ‘remote shopping’ was taking place. For those who are too young to remember, remote shopping had plenty of naysayers, including TIME Magazine who predicted women would like to get out of their homes and actually handle the merchandise. How wrong they were.

What is the point here? Basically, think of any revolutionary product or services out there and you will discover they were approached with apprehension. Even the things we couldn’t dream of living without, such as the lightbulb, were first thought to be too out there. Keeping that in mind, we’d like to introduce a new revolutionary idea that can change the business game: crowdsourced testing.

Save time and money on business ventures

For any business working on a digital project, eventually it is going to come to a point where you need to test it to ensure it is free from bugs, spelling mistakes, broken links or any other errors that is going to have a negative impact on the users’ experience and, in turn, your brand. This is where crowdsourced testing comes in as it allows you to quickly test ideas while reducing the testing costs (50–70% cheaper, in fact, compared to other methods).

There is a huge digital revolution going on right now, and crowd testing is here to help businesses keep up with it all. Applications that are hosted on the cloud are ideal for crowdsourced testing as it’s more cost effective, faster and all-round better than the other methods available.

The same can be said for mobile projects. No company can really afford to buy every mobile device to test on. Crowd testing can be conducted across all devices and operating systems, all within just 48 hours’ notice. This line of testing can cover absolutely everything including Windows, iPhone, Blackberry, Android and more, with desktop coverage of all the usual suspects including Chrome, Linux, MAC OS, Internet Explorer, Safari and the not so common, Baidu, Boat, Dolphin, Maxthon, Next, Opera and Puffin, to name just a few. Basically, crowd testing is super comprehensive.

It’s always a wise idea to harness real users via the crowd. Why? You don’t provide your customers with an in-depth manual on how to use your web application, so it’s best to let crowd testers assess your site and provide unbiased, genuine feedback.

You can personalise your test request as you see fit to get feedback from passionate people who will share their thoughts on how easy to use your products are and what areas could be improved. Crowdsourced testing can also complement agile web and app development, as it is ongoing and quick.

 

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Bala Kalimuthu, National Manager Digital Services

Bala Kalimuthu, product owner at crowdsprint, is highly passionate about applying the power and intelligence of crowdsourcing to digital products. He helped launch crowdsprint as a global crowdsourced testing platform, and is an Agile coach/mentor, with extensive experience in project, program and portfolio management, service delivery management, practice management and test management.