Crowdsourced Usability Testing in the Financial Services Industry
When you need to test a digital project in the financial services sector, solely opting for usability inspection (where there are no actual users included) means you’ll only be receiving feedback from an industry expert. To ensure user experience is the best it can be, it’s very important that you include ‘real-world’ users in the testing process, providing you with input from those who actually fall within the market(s) you’re targeting. You can choose many different demographic groups such as:
Mass youth – 25 to 35 years of age
Mass affluent – 45 to 55 years of age
Pre-retirees – 55 to 65 years of age
As the financial industry is so competitive, it’s important that all digital platforms and services you’re providing have the least amount of issues and bugs. Whether it’s a smartphone app, you’re upgrading your site or anything else, those who experience problems during use have a high chance of leaving to never return – with so many different options out there, why would they bother? And because of the highly competitive nature of this particular sector, time to market can be quite short in order to remain relevant, so utilising CST and usability testing methods is the ideal solution.
A great example of staying digitally relevant is the superannuation sector. They’re continuously looking at ways to improve their digital services to provide their members with the power to make required changes themselves. As this umbrella covers everything from the management of super to insurance plus lots more, you can understand the real importance of in-depth testing so UX is completely seamless end-to-end. While a professional tester will of course uncover errors and bugs, a real-world user is the one who can report back on issues that a professional might miss. As such, simultaneously running usability testing and usability inspection can be wonderfully effective.
With the huge influx of FinTech to the marketplace, the rise of inventive testing is on the rise. Crowdsourced testing (CST) heads the pack in terms of testing innovatively, and while more traditional methods shouldn’t be removed completely, a concoction of old and new will drastically decrease the overall time (and costs) it takes to test and get to market.
Crowdsprint is here to deliver results, and can provide up to 49 testers in Australia in less than 48 hours, who are able to perform testing across 25 different combinations of of devices, browsers, and OS. That would account for 80% of your testing completed in only two days. After five, the whole test cycle as well as all reporting can be finished.