Consumers are interacting with brands and businesses in increasingly sophisticated ways. In the mobile app development market alone, Apple’s App Store listed a staggering 2 million apps as of [...]
Speed is the main appeal when it comes to what development firms prioritise when they are developing a project for launch. Whether the project takes the form of a web platform or mobile [...]
Scripted testing offers a very traditional method of quality assurance testing for most development projects. This testing methodology follows a set of scenarios and testing processes to help [...]
Like it or not, negative reviews will affect how your app or service is perceived. Why is it that even a single bad review from complete strangers can seem to have such a strong influence on your [...]
Reputation management has always been a concern for brands. But with issues being magnified under the lens of social media, online reviews and the 24 hour news cycle, it should be a top priority [...]
The app marketplace is a competitive one. Statista reports as of the first quarter of 2020, Android users could choose from 2.56 million apps, while Apple users could choose from 1.85 million. To [...]
There’s a lot that goes into successful software deployment. Before the actual launch, you need to ensure that everything is functioning properly, security vulnerabilities are addressed and bugs [...]
Although the concept of crowdsourced app testing is fairly new, it has gained a lot of momentum in just a short period of time. More and more companies are realising its potential for identifying [...]
According to some estimates, as many as 25 percent of technology projects fail, with an additional 20 to 25 percent never showing a return. Even when projects are labeled “successful,” 50 percent [...]
