Alpha testing is always conducted in the development environment by professional and skilled testers who are a part of the internal team. Primarily, Quality Assurance(QA), product managers and engineers are the stakeholders in Alpha testing. The reason why it’s called “Alpha” testing is that it is performed at the early stages of development, after the first QA testing but much before the Beta testing is done.

On the othar hand, Beta testing is also a form of user acceptance testing which is performed by the actual users of a web, mobile or cloud app. It takes place after Alpha testing and makes use of the actual environment in which users are likely to use the digital product. Beta testing forms the final phase of the testing process where the beta version of a software product is released only to select users located outside the organisation.

The ultimate goal of Beta testing is to gauge customer satisfaction and ensure that the software product is ready for the real environment. Quality management teams and product managers are primary stakeholders in Beta testing. The process brings people from the product’s target market to provide developers with useful insights on the overall experience of the product. Beta testing makes it possible for developers to fix critical issues and make improvements in the user experience before launching the digital product.

Failing to perform Alpha and Beta testing before launching the application can severely compromise with it’s experience and cause end users to avoid it. In short, it can simply risk product quality and reduce customers satisfaction.